I have done content strategies for a number of websites. Two main websites that I have been responsible for all content and branding efforts are BioBeautySpace (pictured above) and Skinplistic.
Skinplistic.com – Beauty News, Review & How-Tos
Co-founder & Editor-in-Chief. Developed concept, conducted market research, wrote brand platform & best practices. Responsible for content research, creation, and marketing. Used word-of-mouth marketing, and social media to build reader and subscriber base. Integral part in all strategic development and business planning.
Branding – Per market research developed brand platform (identifying brand voice, personality, target, mission statement, USP, etc.).
Writing - Created and managed editorial calendar, original content creation, editing and publishing of all content. Brand platform, content strategy, marketing plan and recruitment of all contributors.
BioBeautySpace.com – At-Home Treatments
After my experience with Skinplistic, I wanted to start a site that focused more on natural remedies, and prevention rather than using chemicals to treat things later. This is a side project I have been working on building for a couple of months. I did go through the whole “process” of market research, and brand development. I am continuing with the following:
- Brand Platform
- Keyword Research
- Content Strategy
- Content Creation
- Editing & Publishing
- Outreach Planning
Other Writing & Branding
- AZPro Homewatch
- CalCPA Protectplus
- Palmer Advertising
- Acro Energy
- Woodbridge Capital