I came across this post on Advertising Is Good For You and I think it raises a very important point. With everyone going wild about new technologies, iphone apps…Facebook this, and Twitter that, I fear the most important thing is being lost. Regardless of new technologies, your biggest concern should really be whether or not you are engaging your consumers in new and interesting ways.
With all of this technology flying around there are more distractions than ever–how will you really engage people?
That’s the question you should be asking yourself, and that’s what you should be focusing on. Facebook, and Twitter, are just tools, and tools, like everything meant to survive, evolve. There will always be new tools that come with new technologies. I think a lot of brands are limiting themselves because of the fear of not knowing what to do with all this new technology.
The point is that it’s not about the technology, it’s about how people interact with people, and how brands interact with consumers. It’s about bending yourself, and stretching your limits, and thinking out of the box (or cloud). It’s an evolution of thought, ideas and creativity, and it should be embraced and experimented with.