I have managed budgets and orchestrated strategic marketing plans for clients in the financial, automotive, health care, technology, online, and solar industries. I enjoy strategy, research and quality time with clients.
CPA ProtectPlus – Heathcare Just for CPAs (in California) – Comprehensive Marketing Strategy and Media Planning for 2008 & 2009. Developed complete budget (including all yearly collateral materials, media, and production / creative costs). Planned and implemented all media tactics throughout the year. Strategic development for new online opportunities and website expansion.
Marketing Strategy – planning and budgeting, coordinating and managing various projects throughout the year (many simultaneously);
- Collateral – annual report, plan brochures, signage, logo
- Website – ongoing content strategy (SEO)
- Direct Mail – lists, printing, mailing
- Print – Editorial
- eMail Marketing – data capture mechanisms, deployment, analytics
- Online – banner ads, sponsored links, landing pages
- New Media – blog, widget, interactive presentations, social media
Account Management - coordination with all vendors and creative teams. Prepared agendas, contact reports, creative & strategic briefs, status reports, analytic reports and yearly budget. Media research, planning and buying.
Other Clients – Strategy, Account Planning, Management & Media
- Acro Energy (Web Strategy)
- Sonnen Porsche, Audi and Volkswagen
- Endicia
- Table for Six
- North Bay Bavarian
- Curves