Demand Gen Academy is an online learning program designed to develop prospects & customers knowledge of demand generation and the integrated marketing programs that make demand generation successful. The program prepared you for the Demand Gen Certification Exam, and included 20 thirty-minute (webinar) sessions that walk attendees through every step of the demand generation process. Demand Gen Academy was designed to position Genius.com as a thought leader within the Marketing Automation space by providing free educational sessions and materials to prospects, customers and marketers at large.
I was responsible for the concept, planning, implementation and marketing of the closed community site. I worked closely with developers to design the information / content architecture, functionality and testing of features and usability. I designed the class structure, schedule and content. Wrote content for session overviews, marketing announcements and communications with partners participating as professors within the academy. Coordinated the participation and content development of 15 industry leaders within the space and created buzz and engagement with prospects, customers and media. through social media.