Changing Business, Not Just Communication

eBook: How-to Build a Socially Armed Team

04.07.10 Posted in Social Media by admin

This short eBook will help point you in the right direction of where to start, what to think about and how to get organized when building a socially armed team. It’s not only the responsibility of the marketing department to engage customers anymore, it’s the entire organizations responsibility, and social media has made consumers even [...]

What You “Oughta Know [about] Inbound Marketing”

11.21.09 Posted in Social Media by admin

This video was created by Hubspot. I pretty much covers all the do’s and don’t and reasons why you should be practicing Inbound versus Outbound marketing. And, it’s pretty hilarious.

Is social media changing the way we communicate, or the way we do business?

11.11.09 Posted in Customer 2.0, Social Media by admin

According to the 2009 Marketing Sherpa Report on Social Media Marketing & PR 76% of marketing and PR professionals “agree” or “strongly agree” that social media marketing is changing the way their organizations communicate. While I cannot disagree with this, I wonder if “changing the way organizations communicate” is simply a consequence of technology. What [...]

What you Learn About Social Media While Out to Lunch

11.08.09 Posted in Social Media by admin

This afternoon I found myself a fly on the wall listening to two very insightful, and intelligent women discuss the nature of systems, chaos theory, sustainability and social media. It was quite a delightful surprise.

 One of the women was working to become a consultant of some sort, marketing and business development for sustainable, or [...]

Not All “New Media” Is Digital

11.08.09 Posted in Social Media by admin

I came across this post on Advertising Is Good For You and I think it raises a very important point. With everyone going wild about new technologies, iphone apps…Facebook this, and Twitter that, I fear the most important thing is being lost. Regardless of new technologies, your biggest concern should really be whether or not [...]

Using Social Networks to Build Your Brand

01.30.09 Posted in Social Media by admin

Becoming an active member in the community (online or physical) is one of the most important things you can do for your business. Your goal in utilizing a social network should be to reach out to your customers, NOT solicit them for business. Social networks are becoming more and more popular environments for people of [...]

What is Social Bookmarking?

01.30.09 Posted in Social Media by admin

Social Bookmarking 101: If you are not sure what social bookmarking is, and you are interested in learning more about it, watch this video.  It’s a simple and entertaining explanation of how it works, and it’s primary benefits. Marketing via Social Bookmarking: As far as a marketing tool, social bookmarking is becoming more and more [...]

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