If you want to make your life easier, yes. There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content.
Magazines have always been good at creating content, re-purposing content, and planning ahead, but for B2B marketers this hasn’t always been the case.
Kristina Halvorson in her book, Content Strategy for the Web says “Content strategy will help you deliver content that inspires trust. Drives action. Builds loyalty. On time. One budget.”
With such a demand for content, how could you not have a strategy in place? I think ultimately a content strategy and marketing strategy will rival each other, or maybe merge. So much of our marketing strategy is dependent on the content we are creating, our marketing strategies have been shifting from talking about ourselves to truly arming people with the information they need to make better decisions regardless if they use our product or service or not.
5 Reasons for developing a content strategy:
1. Better Content
Developing a content strategy will enable you to create content that will be more engaging. In order to develop the strategy, you’ll need to do some research to determine a few things about your consumers. For example, where are they in the buying process and what kinds of content do they prefer to consume (video, blog posts, comments, tweets, etc). A content strategy will allow you to clearly identify the elements that will add more value and create more interesting experiences for your consumers, over time (allowing us to consider the BIG picture). Read More…