Demand Gen Academy is an online learning program designed to develop prospects & customers knowledge of demand generation and the integrated marketing programs that make demand generation successful. The program prepared you for the Demand Gen Certification Exam, and included 20 thirty-minute (webinar) sessions that walk attendees through every step of the demand generation process.
If you want to make your life easier, yes. There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Magazines have always been good at creating content, re-purposing content, and planning ahead, but for [...]
Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience (personas) based on their needs and stage in the buying cycle. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of [...]
Genius.com underwent a major design shift. The information architecture remained in tact, but creatively there was a complete overhaul in the design. I worked closely with the development team to ensure quality of design changes, functionality and managed SEO strategy and implementation. Worked closely with SEO firm to constantly optimize site and content for search.
Create a clear and concise call to action. Keep it simple, don’t give people too many options. Remember there is a “funnel.” Test different layouts, and calls to action. If your landing page is not performing, try adjusting the call to action, images, or layout. Think about this conversion equation: C = 4m + 3v [...]