First a bit about myself, then what I believe.
I’ve done web consulting, event planning, and fashion design, but the driving force within me is marketing through new media. I’m particularly interested in how the evolution of technology affects the way we communicate. I’ve managed budgets and designed strategic marketing plans for clients in the financial, automotive, health care, technology, online, and solar industries. With a strong passion, and constant curiosity for digital media and interactive technology, my expertise is in web content strategies, search engine optimization, and online community development.
The future is now, and while traditional media still has its place, the way we look at communication has changed, and therefore the role of marketing (especially traditional) has changed. As a marketer, I feel this nagging desire to listen–through research and interaction–and thus learn what consumers really want from products and services. I think that’s why my enthusiasm for social media continues to grow.
For me, social media has been a paradigm shift, not just in the way we communicate, but they way we do business. It’s “virtual” platform with endless opportunities for you to have real, meaningful conversations with consumers (evangelists of your brand), it’s where you collaborate and respect the openness and transparency that comes with any solid, mutual relationship. It’s where you share.
As a brand you just need to listen, be present, present yourself as an expert as proven through valuable content, participate and be passionate about the discussions constantly occurring. I am a passionate writer. And it’s more than clear to me that content is what’s driving this revolution. Content is what’s expected in order to engage, good content is how you provide value, and social media is all about providing value. It’s about how successful you can be creating a unique experience.
As a brand, all you have to do is ask yourself: what do I have to offer? And then, don’t just tell people about it, but prove it to them through innovation, content and sincere social interactions that show you’re genuinely interested in them and are listening to what they have to say.