Genius.com underwent a major design shift. The information architecture remained in tact, but creatively there was a complete overhaul in the design. I worked closely with the development team to ensure quality of design changes, functionality and managed SEO strategy and implementation. Worked closely with SEO firm to constantly optimize site and content for search.
My Role:
Conducted a full content audit, was an integral asset to the definition, research and development of user personas for the web site, blog and marketing content. Worked closely (managed relationship) with SEO team to ensure optimization of the site, and constant development of content strategies to drive and support search efforts and rankings for specific keywords.
Results:
- Went from #14 on second page to #7 on first page of SERPS (search engine results pages) within 6 months for targeted keywords.