Social Bookmarking 101: If you are not sure what social bookmarking is, and you are interested in learning more about it, watch this video. It’s a simple and entertaining explanation of how it works, and it’s primary benefits.
Marketing via Social Bookmarking: As far as a marketing tool, social bookmarking is becoming more and more useful, and important. There are a few things you can do to make social bookmarking effective for your brand. First, you should understand the impact social bookmarking has on your site.
As a product or service provider, your goal online should be to rank the highest for key words most relevant to your brand, and one of the ways to grow your PageRank, and consequently your position on the SERP (Search Engine Results Page) is to have high ranking inbound links. Social bookmarking sites are your key to high PageRank inbound links. The more your web pages are bookmarked, the more high ranking inbound links you will acquire.
Quick Tips for Social Bookmarking
- An Interesting & Alluring Headline is Key – Once your article is bookmarked, you want more people to click through and read it. The best way to get a high click through rate is to create a compelling headline to your article (having a compelling article is pretty important too!) Be to the point, and use keywords!
- Use Your Own Network to Spread the Word – Spamming is obviously out of the question, but utilizing your resources and friends is not (unless you are spamming them). Once your article has been written, send it to your friends, and the business associates that you think might be interested in the topic. If they are, ask them to bookmark it. This will help with your on site location and ultimately your PageRank rich inbound links.
- Don’t Over Complicate Things – There are many ways to add links that make it just a click away for people to bookmark, if it’s more effort than that people will likely refrain from bookmarking it. Remember, our attention span is getting smaller and smaller, and our high speed connections faster, and faster, we don’t have time to waste fussing over how to bookmark an interesting article.
- Become an Active Member – Like all social media, this is a two way street. Submitting you articles is key, however, being engaged is almost more important. Building brand awareness is not only done by pushing your message out through interesting content, it’s also about listening, and engaging with your community of consumers. The more active you are in this community, the more you will learn about what people are interested in, and consequently the more interesting and effective content you will produce!