04.20.10 Posted in Strategic Marketing, business 2.0 by admin
If you’ve been hearing about lead nurturing, and you’re still unclear about a few things, this short presentation should help shed some light. It reveals what lead nurturing is, and some compelling reasons why you should be nurturing your leads. There’s also some tips on how to get started, what kind of tools can help [...]
11.11.09 Posted in business 2.0, social media by admin
According to the 2009 Marketing Sherpa Report on Social Media Marketing & PR 76% of marketing and PR professionals “agree” or “strongly agree” that social media marketing is changing the way their organizations communicate.
While I cannot disagree with this, I wonder if “changing the way organizations communicate” is simply a consequence of technology. What I [...]