changing business, not just communication

eBook: How-to Build a Socially Armed Team

04.07.10 Posted in Social Media Strategy, social media by admin

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This short eBook will help point you in the right direction of where to start, what to think about and how to get organized when building a socially armed team. It’s not only the responsibility of the marketing department to engage customers anymore, it’s the entire organizations responsibility, and social media has made consumers even [...]

How to Create Great Content

01.09.10 Posted in Content Strategy, Inbound Marketing, Presenting, social media by admin

You know you need to create content, but what does that really mean?
View more presentations from Barbra Gago.

Is social media changing the way we communicate, or the way we do business?

11.11.09 Posted in business 2.0, social media by admin

According to the 2009 Marketing Sherpa Report on Social Media Marketing & PR 76% of marketing and PR professionals “agree” or “strongly agree” that social media marketing is changing the way their organizations communicate.
While I cannot disagree with this, I wonder if “changing the way organizations communicate” is simply a consequence of technology. What I [...]

What you Learn About Social Media While Out to Lunch

11.08.09 Posted in social media by admin

This afternoon I found myself a fly on the wall listening to two very insightful, and intelligent women discuss the nature of systems, chaos theory, sustainability and social media. It was quite a delightful surprise.

 One of the women was working to become a consultant of some sort, marketing and business development for sustainable, or [...]

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