changing business, not just communication
Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience (personas) based on their needs and stage in the buying cycle. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of [...]
This video was created by Hubspot. I pretty much covers all the do’s and don’t and reasons why you should be practicing Inbound versus Outbound marketing. And, it’s pretty hilarious.
Create a clear and concise call to action. Keep it simple, don’t give people too many options. Remember there is a “funnel.”
Test different layouts, and calls to action. If your landing page is not performing, try adjusting the call to action, images, or layout.
Think about this conversion equation: C = 4m + 3v + 2(i [...]