changing business, not just communication
Demand Gen Academy is an online learning program designed to develop prospects & customers knowledge of demand generation and the integrated marketing programs that make demand generation successful. The program prepared you for the Demand Gen Certification Exam, and included 20 thirty-minute (webinar) sessions that walk attendees through every step of the demand generation process.
Genius.com underwent a major design shift. The information architecture remained in tact, but creatively there was a complete overhaul in the design. I worked closely with the development team to ensure quality of design changes, functionality and managed SEO strategy and implementation. Worked closely with SEO firm to constantly optimize site and content for search.
Website re-design & content strategy. The current site had very low organic listings and the entire thing was built in flash (no searchable or indexable content). Content recommendations were based on new brand platform, content creation plan and SEO strategies.
Responsible for content research, creation, and marketing. Used word-of-mouth marketing, and social media to build reader and subscriber base. Integral part in all strategic development and business planning.
Comprehensive Marketing Strategy and Media Planning. Developed complete budget (including all yearly collateral materials, media, and production / creative costs). Planned and implemented all media tactics throughout the year. Strategic development for new online opportunities and website expansion.